About topics I care strongly about

Stop the “App” Insanity!

“Apps” have become the modern “great differentiator” between devices. ‘MY app store has more apps than their app store, so buy MY smartphone. It’s obviously better than theirs.’ Well, that’s the implication anyway. Marketeers love this; it’s Marketing 101–they teach it in school. Find and flog the key differentiator(s) between your product and their product. If…