The problem:

HOW TO ADD CLIENT VALUE

Ashley Marston has established herself as a leading birth and family lifestyle photographer in the mid-Vancouver Island region. Her award-winning style is an ethereal and expressive blend of light and colour, capturing the mood, emotion and sentiment of the subject.

While many photoshoots these days are delivered electronically, Ashley also wanted to offer her clients a more tactile and spiritual way to share and appreciate their images. In 2013, Ashley approached me about large-format printing options for her clients and she was immediately impressed with the advantages of canvas.

The solution:

Stretched canvas prints have a luxurious feel and fine-art appearance without the expense of glass, mattes and frame moldings.

• The look and feel of canvas embodies the spirit of expressive imagery.

• Stretched canvas prints have an elegant intimacy, eshewing the complexity of paper prints.

• Stretched canvas prints are lighter and less expensive than framed paper prints. Very large canvas prints are quite economical.

• Canvas prints are easily and affordably shipped in mailing tubes.

Ashley’s photography is expressive and sometimes experimental. Some images are a collaboration where I help implement a final solution, such as arranging a group of images to be printed into a single canvas, retouching, etc.

The result:

The ability to offer high-quality, gallery-grade canvas prints has benefited Ashley’s business and provided an added value to her clients.

Technology

SKILLS USED

The problem:

PRINT FULFILLMENT SERVICE

Marcus Paladino is a professional photographer in Tofino, BC. He does a range of commercial work, but he places a special emphasis on creating dynamic and emotional images of the surfing scene.

I have been making both canvas and paper prints for Marcus since 2014 as custom one-off orders.

However, in 2016, Marcus wanted to add the ability to sell prints of his images through his website. He needed a cost-effective way to have high-quality prints produced and shipped directly to his customers in a timely manner. So Marcus approached me to develop a print fulfillment solution.

The solution:

Marcus and I worked together to identify a set of sizes, costs and shipping options that he could list on his website. On the fulfillment end, Turning Point Arts has the materials, equipment and expertise to not only create superb prints, but to drop-ship them to customers around the world.

• Turning Point Arts maintains a permanent archive of Marcus’ images.

• Print orders are emailed to Turning Point Arts.

• Print orders specify client shipping details, image names and sizes.

• Prints are produced, inspected and packed for shipping.

• Packages are weighed and rated.

• Canada post shipping labels are printed.

• Packages are shipped via Canada Post.

Technology

SKILLS USED